ORLY unveils Blush collection

ORLY unveils a new colour palette that was debuted on the SS14 catwalks at Jean-Pierre Braganza and Meadham Kirchhoff where Jenni Draper led her team of manicurists in the creation of two striking nail looks; the Floating French Manicure and the Nude. When developing the Blush colour palette, ORLY conducted a comprehensive study on what the best selling blush colours are trending in the cosmetics industry. They also evaluated what blush shades were universally flattering on all skin tones and based upon this research, a palette was inspired by our findings and developed to complement and enhance all skin tones. The Blush collection offers six shades including Naked Canvas (Nude with Pink Pearl), Dare to Bare (Taupe Crème), Classic Contours (Mauve Crème), Flawless Flush (Cool Lilac with Gold Shimmer), Cheeky (Peach Shimmer), and First Blush (Coral Crème). In addition to debuting the final nail looks using the spring collection Blush, ORLY debuted its new rebranded look which includes an updated logo, packaging and brand materials. Bottles now include an improved version of the Gripper Cap made with a high-tech rubber and design, offering a more controlled and precise application.