Bi-annual, popular culture magazine, Parterre De Rois has appointed Genny Madeira to drive PR and brand partnership. The magazine, which was founded by Creative Director Gianni Tozzi and Marni’s Head of Womenswear Molly Molloy, is staged as an imaginary dinner party with one word on the menu. The latest issue entitled happiness launched in Italy last month with the first print run selling out in one single night. Past and present contributors include Bella Freud, Angelo Flaccavento, Matthew Stone, Kalen Holloman, Patti Smith, John Waters, Simian Coates and Jordan Hunt to name a few.

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