Luxury sock brand Peper Harow has announced the opening of a new London store. Located in Seven Dials Covent Garden, the pop-up showcases the brand’s new collection and monogramming service. The new Peper Harow collection features a variety of colour ways and prints from stars and polka spots, to colour blocking and stripes. Socks are sold individually or in packaged gift boxes of three, five and seven with prices starting at £16.00. The pop up will also offer a bespoke monogram service allowing customers to have socks personalised with the initials of their choice.