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Perfume subscription service Scentbird launches and appoints PR
Perfume subscription service Scentbird has launched and appointed Melody Joy PR to handle its PR activity. For $14.95 USD per month, subscribers to Scentbird will have access to a 30-day supply of over 350 top designer fragrances, including Dolce & Gabbana, Versace, Hermes, Gucci and Marc Jacobs delivered directly to their door in a purse-sized spray. The small bottles, about the size of a rollerball, contains your choice of perfume. Subscribers can choose their fragrance based on suggestions from Scentbird’s TruScent Recommender, which leverages a database of thousands of scent profiles and 500,000 reviews by real women. Alternatively, subscribers can find their match searching by brand, mood, occasion or personality.
