London PR agency PHA Media has been appointed by high street retailer JD Sports to manage the press office for JD Women as well as Pink Soda Sport. Working closely with the team at JD Sports, PHA Media has been brought in to help raise the profile of JD Women as the unsung brand of the high street that offers unrivalled sporting apparel for women. As part of the brief PHA Media will also be running the press office for Pink Soda Sport, which will include celebrity and influencer engagement. The JD Women brand prides itself on being a leader of the emerging athleisure trend, which combines sport with style and makes sportswear accessible to all. JD Women offers fashion and fitness collections from a wide range of high profile brands including Nike, Adidas, Ellesse, and Ivy Park, and incorporates exclusive products within each collection.

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