PHYTO Paris has announced the appointment of celebrity hairstylist Anthony Cristiano as Global Artistic Director. Cristiano previously worked on creative projects for PHYTO in Paris and New York, including New York Fashion Week, and now continues his partnership with the brand in a formal capacity. The brand offers a range of plant-based, salon quality haircare, built on a heritage of craftsmanship and scientific advancements. Anthony joins the company under the new leadership of Raphael Yousri, Chairman of the Management Board and CEO.

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