Pink Parcel, the subscription service for feminine hygiene products has appointed PR agency DeVries SLAM to manage communications of its launch in the UK across its core and teen portfolio. Pink and Teen Parcel are a subscription service for a woman’s monthly cycle, ensuring that subscribers receive the feminine hygiene products they need. Arriving in a discreet box delivered straight through the letter box, it contains a monthly supply of tampons and towels as well as tea, chocolate, lifestyle and beauty products from a range of premium brands. The agency’s remit includes traditional media relations and product placement within consumer titles, beauty and lifestyle blogger relations and strategic event sampling to get the parcels in the hands of key influencers. Moving into 2015, SLAM will look to leverage culturally relevant events, brand milestones and partnerships to further drive awareness and subscriptions amongst 27-35 year old women. Alongside Pink Parcel, SLAM will be launching the newest offering from the brand, Teen Parcel.

www.pinkparcel.co.uk
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