Premium lifestyle brand Police Watches has announced its influential partnership with Terminator – The Genisys. Running throughout the summer, the campaign aims to drive product promotion and awareness before the release of the movie on July 3. Focusing on the Police Reaper model which features a motif similar to that of The Terminator, the campaign will run from June 1 to July 20, offering everything from digital and outdoor advertising to blanket social media coverage. The digital side of the campaign, which runs from June 1 to July 6, encompasses a variety of digital display advertising.

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