PopUp Britain to open flagship on London’s Piccadilly and calls for retail start-ups

 

PopUp Britain, the retail arm of national enterprise campaign StartUp Britain, has announced it is to open a flagship pop-up shop on London’s Piccadilly after agreeing a deal with The Crown Estate to take space at its recently completed St James’s Gateway development. The initiative, which is aimed at helping to support the high street entrepreneurs of the future, will offer up to 60 retail start-ups a week-long opportunity to sell their products on one of the world’s most recognisable thoroughfares and gain valuable customer insight. The shop will open on August 12 and will trade for six weeks. The theme for the first week on Piccadilly will be ‘Made in Britain’. British start-ups should visit popupbritain.com/apply to apply.