PRAI Beauty has announced the launch of its Signature Neck Lift treatment. Super-charged for busy lifestyles, the 15 minute non-surgical express treatment will nourish and beautify at multiple levels: protecting, rehydrating and lifting the fragile skin of the neck and décolletage. This treatment begins with a rejuvenating deep cleanse and exfoliation, followed by a session with the AGELESS Throat Ionic System, which plumps skin to help fight wrinkles and fade creases. Then, skin is pampered with deep hydration using the elasticity-boosting PURE PRAI Lifting Concentrate; and the brand’s cult classic, AGELESS Throat & Décolletage Crème. Designed exclusively by Julia Petrini (pictured), PRAI Beauty’s newly recruited President, Global Spas Division, the treatment is set for a global rollout following the London launch. Priced at £30 as a standalone or £25 as an add on.

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