Pravera, a UK distributor in the natural and organic skincare and cosmetics sector, has agreed a sponsorship deal with English Netball as part of its strategy to increase brand awareness for natural make-up brand benecos in the UK. The agreement entails a series of advertisements and pull-out brochures in the official Netball Magazine, event support at the International Netball Series against Malawi, which took place in December, as well as the Netball Superleague games, which start on January 31, that will be televised on Sky Sports on a dedicated Monday evening slot. At each of the sponsored games, benecos will have LED perimeter advertising all around the court to help build brand awareness amongst a predominantly female audience.

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