American premium lash brand NovaLash has announced a new partnership with luxury salon, Paul Edmonds. The Knightsbridge salon will exclusively offer NovaLash as its premium lash extension service to its customer base and portfolio of high-profile celebrity clients. NovaLash is the latest treatment to be added to a menu of beauty services at the HOUSE – a newly launched beauty offering within Paul Edmonds offering bespoke results driven beauty treatments by carefully selected beauty and skin experts. Lash artist, Gene Tevari and her team will be pioneering the service at Paul Edmonds, offering a five star treatment and service. They will be trained in American Volume, NovaLash’s newest technique designed to create fuller, thicker lashes that last longer.

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