Trades Exhibitions has appointed Unleashed Potential to manage the PR for its flagship show Professional Beauty London 2014 as the event celebrates its 25th anniversary. The show features over 600 brands covering everything from skincare, spa, aesthetic medicine, nails, nutrition and tanning. The next event takes place in February – see Events. As well as unveiling the latest innovations, the show will also feature an extensive range of seminars from Karen Betts, ‘The Eyebrow Queen’ Nilam Patel and Amy Childs, plus host The Professional Spa & Wellness Convention, The International Manufacturers & Distributors Forum, International Nail Championships and the Warpaint (make-up) competition. In addition, Unleashed Potential will be managing press enquiries for the Professional Beauty Awards 2014 and the World Spa & Wellness Awards 2014 which will take place on February 23.

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