Latest
Popular
PUMA introduces new collaboration with House of Hackney
Spring/summer 2015 sees PUMA release its second collaboration with east London fashion and interiors label, House of Hackney. Following on from the first collection, the partnership will showcase both parties unique DNA to dramatic effect, creating an exclusive footwear and apparel range that merges classic elements with the strikingly quirky. Founded in 2010 as an interiors brand with an emphasis on quality, design and Made in England, the House of Hackney husband and wife duo Javvy M. Royle and Frieda Gormley relish on taking the traditional and turning it on its head. The classic R698 (£150), featuring PUMA’s trademark technology, and the Becker OG (£160) are both re-imagined in a bright, bold print. Apparel sees key running styles including a T7 jacket and the PUMA Windbreakers viewed through the HOH’s unique, ever-creative lens. Fresh House of Hackney prints see the collection basked in the sunshine of the Palmeral palm tree print as well as dark florals of the Midnight Garden print. The PUMA x House Of Hackney R698 is available now at Oki – Ni and End Clothing with the full collaboration due for release later this season at House of Hackney.
