PUMA teams up with Solange Knowles

 

Sport brand PUMA announces a partnership with Solange Knowles to act as a creative consultant for the brand. As part of this relationship Solange lends her creative talents to PUMA’s Women’s Lifestyle category. She is the artistic creative consultant for a footwear collection, and has art directed and styled marketing content for the brand. This relationship will continue throughout 2014 and beyond. In her role with the brand, Solange is the artistic director for the Girls of Blaze Disc Collection which features four unique versions of the iconic PUMA footwear style the Disc Blaze made for the first time for women. This collection will be released by PUMA in February 2014. In addition to this product collaboration, Solange recently curated and art directed digital content for PUMA with WhoWhatWear.com, where she hand selected four up-and-coming “It Girls” of various industries to be featured highlighting styles from PUMA’s Women’s lifestyle collections. In addition Solange has put her creative talents to work on additional PUMA Women’s lifestyle media and marketing focused initiatives, lending her creative eye and fashion sense to the category. These programs will be released in the coming months.