Fashion trade event Pure London, organised by i2i Events Group, has announced the launch of its Best of British Awards. Designed to champion the best independent retailers in the UK and Ireland, the awards will be presented in partnership with the Fashion Association of Britain (FAB), the specialist fashion division of the British Independent Retailers Association (bira). The Best of British Awards will recognise work across all aspects of their business including dedicated buying teams, customer service, store merchandising and online offering. Split across 10 categories, the awards will be divided by region with the exception of a dedicated Footwear Retailer of the Year award, which will span across all regions. The nominations process is open now via the Pure London website, and these will be open to everyone, including independent retailers who are able to enter themselves for the award. The initial round of entries will close on January 9, 2015, with the official awards event scheduled on February 9, 2015, see Fashion and Beauty Insight Events.

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