Fashion trade show Pure London has joined forces with premium footwear expert and retailer Gerard Levy to launch a new section, Premium Footwear, at the Spring Summer 2016 edition of the show. Gerard will work directly with the show’s head of Footwear and Accessories, Vicky Ogden, to curate the brands-by-invitation area. Camper, Chie Mihara, Alberto Zago, c.doux, Lili Mill, Megumi Ochi, Homers and Castell are among the first names to be confirmed for Premium Footwear, also adding to the Pure London’s international appeal. The area will be curated to complement the show’s existing line-up of over 100 footwear brands, including GEOX, Fly London, Unisa, Esska, Laro, Crime London, Ten Points, Caprice, Peter Kaiser and Birkenstock. The next edition of Pure London will take place from August 2-4, 2015, at London Olympia.

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