Pure London has teamed up with The Guardian to deliver a series of one hour masterclasses for the fashion industry at the spring summer 2017 edition in July. Four masterclasses will be hosted across all three days providing insider essential tools, encouraging visitors and buyers to stay ahead of the curve and achieve their business goals. The Guardian Masterclasses will take place at Pure London’s Spring Summer 2017 show on July 24-26, targeting a range of areas in the fashion industry from starting a fashion business to reaching social media goals. Industry speaker Amy Hobson, a social media trainer and partner at SocialB will host these hour-long masterclasses alongside Anna Popvich; London-based fashion designer and owner of self-titled fashion label. Both industry experts will present four diverse and dynamic classes at Pure London’s July show; An introduction to digital marketing, The essentials of fashion blogging, Social media for the fashion industry and How to start a fashion business. Classes cost £25, to register details and secure a place in The Guardian Masterclasses visit the Pure London website.

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