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Pure Public Relations to handle One Direction fragrance launch
SAS & Company has extended its remit with Pure Public Relations to handle the press, publicity and UK launch event for One Direction’s third fragrance, which will launch in the UK and worldwide later this year. One Direction launched their first fragrance, Our Moment, in August 2013 and recently won The Best Ultimate Launch at the Fifi Fragrance Awards 2014. The second fragrance That Moment launched in April of this year.
