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Push PR collaborates with Social Playground
Push PR has announced the official UK launch of Social Playground and a new collaboration, which positions Push as a launch partner and ambassador for the brand. Known as the next generation photo booth, Social Playground is a live Instagram Printer – the first and most advanced of its kind and has enabled smartphone and Instagram users to take a photo, add an event hashtag and collect a branded printout of their photo – all within 60 seconds. Social Playground’s Live Instagram Printer engages the ‘selfie’ generation at events and drives brand conversations across social media. Created in Australia, unlike the traditional photo booth, the Live Instagram Printer revolutionises this system by collecting and printing consumer’s photos taken anywhere in the event space. Social Playground has already partnered with global retail and lifestyle brands including Spotify, Sony, Topshop, Topman, ELLE and Adidas. More recently, Social Playground has launched the Live Instagram Feed, a data visualisation tool that captures Instagram photos in real-time and showcases the images in an animated display on an event screen. The Live Instagram Printer and Live Instagram Feed are available for one-off event hire, annual licensing or permanent installations.
