Fashion and lifestyle PR agency Push PR has been appointed to manage the PR for In the Fold, an exhibition showcasing work from emerging Irish designers which will debut during London Fashion Week February 2015. This immersive experience will be housed within the International Fashion Showcase 2015 at the Brewer Street Car Park event space in London’s Soho. In partnership with Ireland’s luxury shopping outlet destination, Kildare Village, Irish Design 2015 is a year-long initiative backed by the Irish government to explore, promote and celebrate the talent and energy of Irish design throughout the country and internationally. The experiential installation, In The Fold explores how young Irish graduates use fashion as a creative response to their environment; revealing how cultural identity is formed and refined by what is around us. The International Fashion Showcase takes place on February 20-24, see Fashion and Beauty Insight Events.

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