QVC collaborates with the Museum of London

 

QVC has announced a collaboration with the Museum of London to design a replica collection of some of the world’s finest Elizabethan and early Stuart jewels and gemstones from The Cheapside Hoard. This is the first time a UK museum has licensed a TV shopping retailer to use their collection or brand. Opening on October 11, The Cheapside Hoard: London’s Lost Jewels exhibition at the Museum of London will showcase a collection of jewellery, unexpectedly discovered beneath a cellar floor over 100 years ago in Cheapside. Featuring stunning Byzantine cameos, glittering garnets, diamonds, amethysts and sapphires, the exhibition opens up the world of the early modern goldsmith-jeweller and their creative talents and techniques. Drawing on all corners of the world; the emerald mines of Colombia, the diamond graves of India and pearl banks of Bahrain, the jewels of The Cheapside Hoard showcase London’s role in the international gem trade in an age of global conquest and exploration. To celebrate this find, QVC has created a replica collection of some of the hoard’s highlights including necklaces, pendants, rings and earrings, each piece set with stunning gemstones based on original pieces from The Cheapside Hoard. Each piece is crafted in sterling silver coated in 14ct gold and will bring a part of London’s history to the jewellery collections of women across the UK. The collection has been made using the same craftsmanship techniques as those back in the late 16th century in order to recreate the same stunning designs. Prices range from £79.00 to £469.00 for one of these unique replicas which will be available to buy exclusively online at qvcuk.com from September 3 and also from the Museum of London gift shop throughout the exhibition.