Hill+Knowlton Strategies (H+K) has been appointed to handle PR activity for QVC. H+K has been selected to help the retailer to tell the stories behind its brands and products to people passionate about shopping in the UK. The consumer-focused public relations programme will be handled by a cross-sector team involving H+K’s Retail + Leisure and Beauty + Grooming teams. Rhenna Al-Jabban, Associate Director will lead the account. The appointment is effective immediately.

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