Rainbowwave PR has been appointed to handle the launch of contemporary women’s footwear brand aeyde in the UK. Founded in 2015 by friends Luisa Krogmann and Constantin Langholz-Baikousis, aeyde is an online-first concept shoe brand created in Berlin and produced entirely in Italy. aeyde are committed to creating contemporary women’s footwear designs, together with Creative Director Angelica di Gaeta. The brand offers clean sophisticated shapes, in luxury materials using high-end traditional craftsmanship at an affordable price point. The brand’s ‘Evergreen concept’ steers away from the traditional seasonal releases, with each aeyde collection carrying a signature number. The n03 collection features 15 styles and launches online this week. Prices range from 115 – 395 euros.

www.aeyde.com
@thisisaeyde