Creative e-commerce agency Red Hot Penny has been appointed by EzeeCube to handle its digital marketing and introduce the concept to market. EzeeCube is a smart media centre built to automatically sync and sort photos and videos from multiple devices and store them safely in a home media cloud. The device surpassed its goal of $75,000 on Indiegogo and raised a total of $153,533 in August 2014. EzeeCube differentiates from other media centres by being extendable without any wires, setup, or installation. With pre-orders available now and a launch date of October 2015, Red Hot Penny have been tasked with the overall management of bringing the brand to market. Services that will be the main focus are PR and social media. The social media strategy will be launched from the outset, focusing on Twitter and Facebook. Targeting family men between the ages of 30-50 years old in the UK and America, the agency’s social and content team will approach the market by highlighting the key benefits of EzeeCube and how it can solve multiple problems in the modern home.

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