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Red Lippy Project collaborates with Topshop Beauty and appoints PR
The Communications Store (TCS) has been appointed to handle PR activity for the Red Lippy Project, an awareness campaign that highlights the importance of attending cervical screenings when invited. The idea behind the Red Lippy Project is to spread awareness and inspire women around the world to take part and make a mark on cervical cancer by wearing bold red lips. The Foundation will use donations to further the awareness and support projects and woman’s cancer charities with funds received. The campaign takes place during Cervical Screening Awareness Week June 8-14. This year Topshop has created a limited edition Red Lippy Lipstick (£8) and lip-printed Makeup Bag (£12) with 30% of the profits going to the Red Lippy Project charity. The lipstick will be available to buy from June 9. The agency will be working very closely with Red Lippy Project and Topshop Beauty to increase visibility through press, influencers and on social media.
