Denim company Fashion Box, with brands including Replay, Replay&Sons, We Are Replay and Red Seal; has announced a new Milan store opening for Replay. Autumn 2014 will see the opening of a new Replay flagship in Milan that will include interactive rooms plus many other special features. The new multi-experience concept will replace the current store on Corso Vittorio Emanuele, to close at the end of this year. Matteo Sinigaglia, CEO of Fashion Box, says: “I am thrilled about this project, which is much more than a classic flagship store. This isn’t just a retail location for a traditional shopping session – it really involves the consumer in the Replay lifestyle. We are proposing an inclusive experience that rouses all your senses while sharing the brand’s values and sense of passion. For the time being, I would rather not reveal all the details, but I am sure that the grand opening will mark a milestone in the redefinition of today’s dominant concept of retail in Europe.”