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Revlon expands electrical appliance offering and appoints Fuel PR
Beauty brand Revlon has announced its expansion in the electrical appliance category with the launch of two new products. The launch of this new strand of the Revlon beauty offering will be rolled out across Europe by Helen of Troy, under license from Revlon. To celebrate the launch of this new proposition, two hero products will be unveiled in autumn 2015 across all EMEA markets. The launch will feature the Revlon Shine Addict Nail Buffer (£29.99), which includes two sets of rollers, with Buffing and Polishing Rollers available to purchase separately at £9.99; and the Revlon Perfectionist 2in1 Dryer. Both product launches will create synergy across existing Revlon categories and the product portfolio. Additionally, Fuel PR has been appointed to handle PR activity.
