Beauty brand Rituals has announced the launch of a new virtual reality experience in its stores. To support the newly reformulated and repackaged Ritual of Hammam collection, Rituals have developed an interactive Hammam experience. Rituals shot the video in a traditional Hammam Spa in Marrakesh, to hear and experience both the scent and feel of the authentic world of Hammam. In store, consumers are invited to watch the video, whilst receiving a real-life mini treatment. The Rituals VR activation will take place in select stores across the world. In the UK, the experience will be available in the following stores: Covent Garden, Westfield Stratford, Westfield White City, Belfast and Canary Wharf. The video is also available online in a 360 version.

www.rituals.com
@Rituals