River Island announces collaboration with Eudon Choi 

 

River Island announces Eudon Choi as the latest young designer for their Design Forum initiative this AW13. Eudon’s first foray into high street combines a high level of precision and luxe looking fabrics with wearable designs. The collection uses buttery soft leathers, clean streamlined pieces and biker detailing. For this 16-piece collection, Eudon was inspired by a series of photographs called ‘Wild at Heart’ shot by Peter Lindbergh in 1991 that featured a host of the world’s most powerful supermodels including Cindy Crawford, Naomi Campbell and Tatjana Patitz. The Eudon Choi for River Island Design Forum collection will launch via a short film at London Fashion Week’s Fash/on Film event on September 15. The collection goes on sale in selected stores in the UK and internationally and online at riverisland.com on September 23 with prices ranging from £30 to £250.