River Island announces Olivia Rubin for Fashion Targets Breast Cancer
To celebrate Fashion Targets Breast Cancer’s 20th anniversary, River Island has partnered with print designer, Olivia Rubin to design a three piece collection. The collection includes two limited edition t-shirts and one printed t-shirt dress. Customers can show their support for the campaign by choosing from the three different styles, a classic white t-shirt using Olivia’s renowned brick print and the Fashion Targets Breast Cancer logo; a colourful cold shoulder dress which also features the renowned brick print; and a graphic monochromatic print in a long line boyfriend style which completes the collection. The exclusive designs are available in sizes 8 – 16 and prices range from £16 – £26. The range will also include friendship bracelets in pink, black and pale blue with the iconic Fashion Targets Breast Cancer logo. These bracelets will be sold at till points with a suggestion donation of £2. These limited edition t-shirts and bracelets will launch April 6 across all UK River Island stores and online, with 100% of the bracelet sales and 30% of the t-shirt sales going to Breast Cancer Now. The cold shoulder style t-shirt will be sold exclusively online.