Digital beauty concierge service Ruuby, will open its first concept salon in partnership with No.6 Mortimer, a new luxury beauty gifting store. The store will showcase products from beauty brands including, Darphin, Bobbi Brown, Bumble & Bumble and MAC Cosmetics. The new salon provides a dynamic space for women to learn more about the future of beauty through a range of ‘Pick and Mix’ services, interactive experiences and after-hours events, in partnership with industry experts and leaders. Some of the services include facial treatments, a lash & brow bar and blow dry station, as well as themed masterclasses. Sessions can be booked from £15 and the cost is redeemable against any products purchased in store. Clients can book appointments directly via the Ruuby app or website (with a 15% discount), or with the concierge team in-store.

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