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Safilo Group and Swatch announces five-year collaboration agreement
Italian eyewear creator Safilo and Swatch have signed a collaboration agreement for Swatch branded Eyewear. Creative, playful and lifestyle oriented, Swatch The Eyes will be launched in spring 2016. The launch of the collection will be supported by the “I ALWAYS WANT MORE LOOKS” Swatch advertising campaign. Safilo and Swatch are to co-design eyewear collections and Safilo is to develop and manufacture the eyewear in its European production network.
