Sainsbury’s has announced its launch into the hair care market with its own-brand: My Hair Matters. Developed by lead Technical Manager and Product Developer at Sainsbury’s, Alicia Mendez, the affordable hair care range is designed for individual hair types with the consumer in mind. The range is packaged in a luxurious rose gold bottle and formulated with high quality ingredients including jojoba oil, arginine, cashmere and pro vitamin B5. My Hair Matters range has been designed to help provide the solution to any haircare dilemma, whether hair is dry and damaged, colour faded or limp and lifeless, consumers should consider their haircare worries solved with the new own-brand formulas at Sainsbury’s. Each product in Sainsbury’s My Hair Matters range contains specialist ingredients for differing hair needs. The collection includes; Smooth and Shine Range: Shampoo & Conditioner; Colour Protect Range: Shampoo & Conditioner; Nourish & Repair Range: Shampoo & Conditioner; and Volume Boost Range: Shampoo & Conditioner. Priced at £1.50, available at most Sainsbury’s stores nationwide.

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