Ben Barnes has been introduced as the new face of Uomo Salvatore Ferragamo, the new fragrance for men from the Florentine fashion house. Uomo Salvatore Ferragamo represents heritage, innovation, style and creativity, all core masculine values of the brand. Directed by photographer Francesco Carrozzini, the campaign video captures various moments in the life of a man. The Uomo Salvatore Ferragamo campaign will be on TV and in print as well as online. The Scent of Life campaign also serves as the theme of the Scent of Life Talent Awards, which calls on talented young contributors to snap photographs expressing their vision of the Italian way of life.

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