Salvatore Ferragamo has announced the launches of its new FERRAGAMO fragrance for him. Envisioned by Salvatore Ferragamo’s Creative Director Paul Andrew, FERRAGAMO, the new pillar fragrance for men, will hit the global stage with a media campaign that mirrors the evolution of the House’s aesthetic codes towards a more modern take on masculinity and craftsmanship. Embodying the ultimate FERRAGAMO man, actor Hero Fiennes Tiffin fronts the fragrance campaign, showing the different facets of the protagonist of this story.

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