Samantha Cameron has announced the launch of a new contemporary womenswear brand, Cefinn. Named after the initials of her children, Cefinn is a ready-to-wear women’s capsule collection designed with the busy, modern woman in mind. Set to launch for Spring Summer 2017, the collection will be available via the brand’s website, as well as key retail partners NET-A-PORTER and Selfridges. Prices range from £100-£300.

www.cefinn.com
@CefinnStudio