Cecile Reinaud, founder of maternity line Seraphine, has announced the launch of a new luxury baby wear line in exclusive partnership with The Diana Award. The Diana Award Collection features the iconic Diana Pastel Tartan, woven in Scotland in memory of Diana, Princess of Wales. The pale blue and pink tartan lends itself particularly well to this luxurious and classic baby range, comprising baby girl dresses, boys’ romper suits and accessories such as booties and hats. 12% of The Diana Award Collection sales will be donated to support the charity. The Diana Award recognises young people who are working to transform their communities and the lives of those around them and is a legacy of Princess Diana. Dresses range from £65 to £89 and accessories from £25 to £40. They will be sold in international department stores as well as in Seraphine stores and online. EdenCancan will be handling all PR for the new collection, including an intensive product placement campaign, influencer seeding and interviews with founder Cecile expanding on the new philanthropic direction.

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