Social shopping website Set That launches

 

New social commerce website Set That enables shoppers to explore "sets" of products that have been compiled and curated by other site users to find the product that they wish to purchase. The website offers financial rewards for building and marketing sets through online social media. Set creators are able to earn up to 2% commission, either banked into their PayPal account or donated to charity, for an item that generated a sale as a result of their set. Founded by Kim Westwood and Liz Tehan, Set That has in excess of 100 stores on board including John Lewis, Bloomingdale’s, STYLEBOP.com, Anthropologie, Fiorelli and Links of London. The site provides seamless integration with social media building on the wisdom of crowds and friends to communicate and aggregate information about online stores, products and brands. Its integration with social media also provides an accessible marketing channel for set creators to share their creations with others.