February marks the launch of Shiseido’s Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Masks. The new eye masks act to tackle the three most common eye area concerns faced by women: wrinkles, dryness and dark circles. New wrinkle-resisting and wrinkle-smoothing technology WrinkleResist24 is infused with a combination of ingredients, patented to Shiseido. The wrinkle-resisting solution contains mukurossi extract to repair and smooth existing wrinkles; chlorella extract to suppress the formation of wrinkle-inducing blood vessels; and gambir extract which stops elastin breakdown in the skin’s dermis to keep skin plump. The wrinkle-smoothing solution is formulated with super bio-hyaluronic acid N and hydroxyproline to promote the production of collagen. The masks use a new  stretchable material and hold vast amounts of retinol essence, for optimum contact to the skin. Shiseido Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Masks is priced at £59.00 (12 packets per box) and available from February 6 at House of Fraser and John Lewis stores nationwide

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