Shore Projects has announced the launch of an exclusive customisation bar to showcase the brand’s key USP; the interchangeable nature of the straps. Easily switched between all watch faces from Projects 1, 2 and 3 the brand’s growing strap selection includes coloured canvas, genuine leather, polka-dots, mesh and a silicone selection. To celebrate the launch of the customisation bar Shore Projects is hosting an exclusive VIP event – see Events. Shore Projects will take this opportunity to showcase new strap additions including four lambs wool styles for winter, and two-tone dual straps, new for SS16. The new combinations are overlaid onto Italian leather and are available in sky blue & tan, black & dark grey, black & cream, khaki & dark green, red & dark red and navy & dark blue.

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