British collagen skincare brand proto-col has announced the launch of the lift, a new product which offers a non-invasive way to lift and plump skin. The brand worked with leading chemists to create a formula suitable for all skin types, that effectively tightens skin and relaxes the muscles to temporarily reduce the appearance of fine lines and wrinkles. The product is formulated with ingredients including: argireline, a relaxing peptide that reduces appearance of expression lines; and Cova B Trox, an anti-ageing complex featuring active marine magnesium, algae extract and polysaccharides to help minimise fine lines and boost skins moisture. Available online at proto-col.com, the lift is priced at £29.95.

www.proto-col.com
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