British collagen skincare brand proto-col has announced the appointment of actress and model Gemma Merna as its new face. Best known for her role as Carmel McQueen in the Channel 4 soap Hollyoaks, Gemma is leading a new wave of modern women turning their back on botox. Gemma says: “there is a lot of pressure out there to use harsh and extreme beauty treatments, especially in my industry. Having a frozen face does not appeal, it would make it difficult to express emotions when playing a character and the thought of having needles in my face fills me with dread. I look after my skin very carefully with a strict cleansing and moisturising routine and I take a daily proto-col collagen supplement. I would rather notox over botox any day.” proto-col collagen technology offers highly effective anti-ageing skincare products and collagen supplements, clinically proven to repair and restore levels of collagen within the body to keep skin looking youthful and radiant, without the use of a syringe. Gemma is global ambassador for proto-col skincare available online at proto-col.com.

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