Red Hot PR has been appointed to handle PR activity for yoyo, a new luxury collection of skincare products designed specifically for young skins, both of boys and girls. The first two products are a quality facecream and handcream with a bodywash to be introduced within the next few weeks and a further three products later this year. Initially the campaign will concentrate on social networking with the aim of creating interest amongst the target market and driving traffic to the yoyo skin website. A press launch is planned for July 2014. Red Hot would like to hear from any complementary brands aimed at the same market with a view to possible collaborations.

www.yoyoskin.com
@yoyoskincare