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SNOG Frozen Yogurt announces collaboration with Cassette Playa
SNOG Frozen Yogurt announces special collaboration to support Stonewall’s 25th anniversary curated by Cassette Playa featuring Harry Styles, Rita Ora, Florence Welch and Nick Grimshaw. To celebrate the 25th anniversary of gay equality charity Stonewall, SNOG has created a unique campaign #FirstSNOG to support the charity’s work. To pay tribute to the importance of Stonewall’s continued work, SNOG have commissioned Carri Munden of Cassette Playa, known for her bold graphics, to develop an exclusive SNOG app. Fans can voice their support in aid of the work of SNOG and Stonewall by uploading to an interactive #FirstSNOG Insta-Exhibition which already features First SNOG takeovers of Stonewall supporters from the fashion, art, music and film world, including: Russell Brand, Harry Styles, Rita Ora, Florence Welch, Douglas Booth, 3D from Massive Attack, Bobby Gillespie, Boy George, Jack Whitehall, Noel Fielding, Rhys Ifans, Katy B, Nick Grimshaw, Calvin Klein, Karen Elson and many more. To get involved, download the app from iTunes. As well as raising awareness, SNOG is helping Stonewall to raise funds via their London based shops where a special Stonewall serve featuring a selection of rainbow coloured fruits will be available for the duration of the Stonewall 25 celebration. A donation of £3 can be made to Stonewall by texting ‘SNOG’ to 70300, with proceeds going towards the charity’s continued international work. All of the characters in the #FirstSNOG app are also featured in a takeover of SNOG’s Soho shop, which shows the characters engaged in conversation with speech bubbles containing distinctive Cassette Playa emojis, inspired by peace, love and fruit! Carri Munden has also designed staff uniforms featuring the characters and a special Stonewall celebration playlist which will be played in the shop.
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