Specialist jewellery and watch PR agency FACETS PR has been appointed to handle the UK press and publicity for Russian jewellery brand SOKOLOV Jewellery. Following SOKOLOV Jewellery’s successful debut to the UK jewellery trade at the International Jewellery London (IJL) show in September, FACETS PR is representing the brand with immediate effect, with a brief to raise trade awareness of the brand through a detailed B2B PR strategy, before focusing on a consumer drive for awareness in 2017. SOKOLOV Jewellery is a 100% family-owned business, established in 1993 in a small village 400 km north-east of Moscow. The company remains owned and driven by the Sokolov family and has grown to become the largest producer of Jewellery in Russia, employing more than 3,400 people. SOKOLOV Jewellery produces affordable, contemporary, fashionable designs in sterling silver and 14ct gold, set with cubic zirconia, natural stones or diamonds. Its extensive 14ct gold product range bridges the gap between 9ct and 18ct gold jewellery, offering UK retailers a unique opportunity to appeal to new customers. New collections from SOKOLOV Jewellery will be showcased at the FACETS PR SS17 press day in London (see events).

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