Dust PR London has been re-appointed by premium Swedish sportswear brand Peak Performance to handle its PR activity following a two-year break from the UK market. Dust PR represented the brand from 2002 to 2012 when the brand closed its UK wholesale operation to refocus its distribution channels internationally. Having announced its return to the British Isles with new distribution partner, Beacon Brand Management, in November 2013, the brand is set to return for autumn / winter 2014. Founded in 1986, Peak Performance offers clothes that combine functionality with design-led style. Over the years Peak Performance has evolved into a full lifestyle brand uniting style and performance in skiing, outdoor, golf and urban collections. Peak Performance is available in the UK through Snow & Rock, Harrods and online at Mr Porter as well as via various reputable independents nationwide.

www.peakperformance.com
@Peak1986