Starworks Group has been appointed by menswear designer, illustrator and creative Charles Jeffrey to handle the LOVERBOY brand’s global communications. Shown as part of Fashion East’s MAN showcase in January 2016, the AW16 collection will be stocked in retailers including Dover Street Market, VFILES and JOYCE. Central Saint Martins MA graduate Charles’ work is an extension of his cult East London club night, LOVERBOY. The collections, anchored by Charles’ signature ‘drunk’ tailoring, hand-painted denim and Aran knits, are underpinned by a sense of freedom and performance.

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