Stella McCartney has announced the upcoming launch of her first menswear collection under her eponymous brand label. The new collection will take a modern approach to menswear, encouraging seasonless wardrobing, while adhering to the brand’s responsible and sustainable ethics. Forgoing the usual runway show format, Stella McCartney will reveal her first menswear collection at a special fashion presentation in London on November 10 alongside her latest women’s Spring 2017 line. The event will celebrate the upcoming arrival of the collections in stores, early November for womenswear and early December for menswear. Recently the designer launched her latest fragrance POP; the scent for a new generation of women which will be available globally in July. Also available in July will be Stella McCartney’s first swim collection of naturally feminine, naturally confident and modern designs without compromising on functionality and fit.

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