Shoreditch-based lifestyle agency Stir PR has announced the addition of premium domestic appliance manufacturer Miele to its list of clients. Established in 1899, Miele is an independent, family-owned, German manufacturer and supplier of washing machines, ovens, vacuum cleaners and refrigerators. As per its strapline Immer Besser, Miele offers products that set the standard for durability, performance, ease of use, energy efficiency, design and service within the premium segment. Stir has been tasked with growing brand awareness and desire for Miele cooking appliances within the M25, as well as driving traffic to new Miele lifestyle site, Der Kern. Stir will also work closely with the brand’s digital agency Mr. President to create engaging content for both influencers and consumers.

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